Craig Mack, Flava In Ya Ear rapper, dies age 43
Craig Mack (Picture: WireImage)

Nineties rapper Craig Mack, the man behind earworm Flava In Ya Ear has died age 43.

Mack’s producer Alvin Toney confirmed his death; the rapper died of heart failure at a hospital close to his home in South Carolina on Monday night.

It is thought he had been ill for quite some time.

Craig Mack, Flava In Ya Ear rapper, dies age 43
Craig Mack and Pharrell Williams (Picture: WireImage)

‘God bless my friend. He was a good friend of mine,’ said Toney, who produced Mack’s albums Project: Funk Da World and Get Down Remix.

‘He was prepared for whatever comes, to go home to the Lord. He was prepared to do that. He wasn’t scared. He was ready.’

Mack was from Long Island, New York and signed with P. Diddy’s Bad Boy label.

Close friend DJ Scratch paid tribute on Instagram, and revealed they had been discussing a documentary about Mack’s life.

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‘I just got a disturbing phone call. I cannot believe this dude is gone. He just reached out a couple of weeks ago for me to speak on his documentary about his life,’ he shared. ‘Because Craig was my roadie on tour. He would set up & break down my turntables every night on tour. Rest In Peace Lil Bro.’

In recent years Mack had given up the fame and music for a life of religious conviction.

‘Nobody got to understand his story,’ said Toney, who was also working with Mack and DJ Scratch on the documentary.

‘I wanted the world to know the talent he had. It was something I wanted people to enjoy, but it was cut short because he was very religious and wanted to go to church.’

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