Tinie Tempah has had a huge impact on the Brit-Pop culture, and is one of the huge success stories to come out of the world of black British music.
But hes humble on that front. Hes made huge waves within the genre and set the bar for the next generation. But when asked by Metro.co.uk if he thinks he gets enough recognition, he said its all about paying it forward, supporting the new generation of talent.
One of things the Urban music has been really good at as a culture is introducing new sounds or new trends to wider British culture, so as someone of African descent Im proud of whats happening now because this new wave is inspiring to me, he told us.
Now that Im more established and been fortunate to have a lot of success, its important for me to share what Ive learned and create spaces for new talent to do just as well and thats the role I play in whats happening now.
Tinie has set up Imhotep Publishing, creative, management and publishing company looking out for new talent and hes constantly on the search for the new artist whos ready to blow up.
I wanted to sign ambitious writers, artists and producers who could cover all bases and reflect that culture in a real way, he said.
But Tinie isnt all about the music. Hes taken a step into fashion, and now has his own line called What We Wear.
The line is an extension of my art and my creativity, he told us, because it comes from a real place and is inspired by people.
Im proud of it because I want my supporters to know that all of us have unlimited capabilities and have it within us to be whoever we want to be as long as were aiming to be positive and are willing to challenge ourselves, he continued. Thats where I am with my new music and What We Wear..Im challenging myself to be better than I was before.
His music and fashion gel together, as he revealed his new foray into fashion has influenced his new music, which comes in the form of third album Youth.
I think that now Ive entered a new phase of creativity Im thinking a lot differently and seeing that Ive matured a lot since my first album, he said.
Now that Im thinking about the new album Im noticing that Im thinking conceptually because you have to do that with fashion. Its inspiring me to delve just as deep musically and read books or research material I wouldnt have come across if I was only focused on music.
So with so much going on and being so influential in his fields, how does he want to be remembered?
I dont know. Its a hard one, he laughed. I used to feel under pressure to come up with a good answer when people asked me that but I dont anymore. I mean, Im 29 years old and theres a lot going on and I feel like theres a lot more to come.
Skys the limit.