Oprah is betting on Apple. On Friday, the tech giant announced that the queen of all media has signed a multi-year partnership to create a variety of original programs for the platform. Apple has yet to announce what kind of content shell be making, but knowing Oprah—as well as the vast array of content shes spearheaded for her TV network OWN—it could be anything from dramas to comedies to thoughtful talk shows.
Shell be joining an ever-growing starry roster. Apple has been lining up marquee talent in an attempt to carve out its own space in the stuffed TV landscape, beginning last year when the company premiered a serialized version of James Cordens Carpool Karaoke. Things have ramped up considerably since then: Reese Witherspoon and Jennifer Aniston have signed on for an Apple drama about two morning show anchors, and Witherspoon is also producing a comedy that will star Kristen Wiig. Steven Spielberg has signed on to executive produce a reboot of the NBC series Amazing Stories. An untitled thriller from M. Night Shyamalan has been given a straight-to-series order. Damien Chazelle also nabbed a straight-to-series order for still-untitled drama. And theres even more where all that came from.
Oprah, however, is Apples greatest coup yet. The talk show legend has kept busy in the last few years—grooming her network, and occasionally taking on acting roles in various projects, like HBOs The Immortal Life of Henrietta Lacks and Disneys A Wrinkle in Time. Shes also maintained her journalistic streak by signing on as a correspondent for 60 Minutes.
Though Apple has yet to share any details about her potential projects, its probably safe to assume that shes going to attack a variety of genres (“Youre getting a show, youre getting a show!”). What isnt safe to assume is when were going to get to see these projects, let alone all of the other projects that the company has lined up. Apples original content strategy has been slippery and secretive, keeping industry prognosticators guessing. Well just have to wait and see.
Get Vanity Fairs HWD NewsletterSign up for essential industry and award news from Hollywood.Full ScreenPhotos:Oprah, Tessa Thompson, and More of the Must-See Looks from the Wrinkle in Time PremiereYohana DestaYohana Desta is a Hollywood writer for VanityFair.com.