Refresh for latest…: Paramount Pictures/Skydances Mission: Impossible – Fallout has opened to an action-packed $153.5M worldwide, repping the best start ever for the Tom Cruise franchise. Of that, $92M comes from the international box office where its also the top launch for the spy series ($61.5M is from domestic, another franchise record). Out in just 36 markets for 40% of the offshore footprint, Fallout is currently 19% ahead of Mission: Impossible – Rogue Nations 2015 overseas start on a like-for-like basis.
As we noted in our global preview, anything above the $131.5M opening for 2011s Mission: Impossible – Ghost Protocol reps a worldwide record start for Ethan Hunt & Co. With so much of the world to come on Fallout, including France, Japan and China (the latter dated August 31), its early to put a multiple on it, but we are hearing $700M+ global is possible which would jump the film to front of the line in the franchise. The movies have increased in popularity internationally with faraway locales serving as key to the narrative. The last two made 70% of their box office from overseas and this one is teed up to continue the trend with a fair bit of competitive runway ahead.
Early on, opening projections for the Christopher McQuarrie-helmed Fallout were in the $75M-$80M range overseas, with some going as high as $90M. As of Friday, we knew this one was leaping past $80M abroad. And then Saturday revved the engines beyond expectation.
Theres joy on the Melrose lot today as Paramounts President of International Theatrical Distribution, Mark Viane, tells Deadline, “Word of mouth has been a key driver on this and when we saw our Saturday jump from Friday, it was just incredible.” He also notes that the different formats the film is playing in, from IMAX — which has select scenes expanded exclusively for its screens — to 3D and 4DX, make the film “one of those must-see movies” in a theater.
Viane calls this the “quintessential” movie for Cruise. “The stunts and dedication and tireless work when hes touring on the premieres and on the promotional side, its amazing. He gives it his all and this is where we end up, with an incredible film with him and McQuarrie. We couldnt have asked for anything more. Its incredible that the film delivers to this level and with audiences loving it worldwide, its obvious that this movie is a home run.”
Paramounts marketing heads David Sameth and Mary Daily in international lit a global fuse on Fallout with digital playing a key role and unprecedented Viacom integration overseas. Key offshore partners included BMW, Karcher and Airbus with Shell in the UK, LG in Korea and M&Ms in France and the UK. The iconic music (Fallouts score is by Lorne Balfe) was embraced with stunts and influencers through festivals including, MTVs Isle of Malta, Rock in Rio and I-Days Milano. Smartly leaning into the World Cup, there were major game media buys and customized digital creative to engage in the conversation around the football.
At the world premiere in Paris, Cruise wished France luck in the final which was to be played (and won by Les Bleus) just a few days later. Cruise also declared the movie a “love letter” to Paris. He and McQuarrie were joined there by co-stars Henry Cavill, Michelle Monaghan, Rebecca Ferguson, Angela Bassett, Vanessa Kirby and Simon Pegg. The team also traveled to London, Seoul and Tokyo.
In total, 29 offshore markets bowed at No. 1 for the weekend; 30 are estimated to be the biggest for the M:I franchise; and 15 are the best for a Cruise movie. IMAX delivered $5M from 276 overseas locations — 22 markets saw the top start ever in the format for the franchise including Russia, the UAE, Korea, India, Hong Kong, Mexico, Brazil and Argentina.
Meanwhile, although Fallout is the biggest movie domestically and worldwide, it did not take the international crown this weekend owing to a massive title in China where Hello Mr Billionaire took an estimated $132M to rival the opening of last years phenomenon Wolf Warrior 2. The comedy is based on Universals 1985 Richard Pryor movie Brewsters Millions.
In milestone news, Disney/Pixars Incredibles 2 is on track to cross $1B worldwide with Mondays figures. Through Sunday, it has grossed an estimated $996.5M, including $423.7M internationally. Universals Mamma Mia! Here We Go Again, which held the top spot in the UK to edge Fallout, is closing in on $100M overseas. And, Disney/Marvels Ant-Man And The Wasp has crossed $200M offshore and is scurrying to $400M global.
Breakdowns on the films above and more are being updated below.
MISSION: IMPOSSIBLE – FALLOUT
In his sixth outing as Ethan Hunt, Tom Cruise delivered the Mission: Impossible series best start ever internationally, globally and domestically. His reteam with Rogue Nation director Christopher McQuarrie (the 9th time the pair have collaborated) pulls no punches when it comes to stunts and action, and grossed $92M at the overseas box office for $153.5M worldwide. In like-for-like markets, Fallout is running 19% ahead of Rogue. There are still key majors to come including France — which provides much of the backdrop for Fallout – Australia, Germany, Japan, Italy and China. And there is competitive runway ahead.
Cruise and the Mission: Impossible franchise have increasingly proved a perfect match to light a bright fuse offshore. Rogue Nation did 71% of its business overseas as the franchise has grown incrementally with audiences (and as markets emerge) abroad. The international locales provide valuable backdrop to set pieces and theres much to be said for Eddie Hamiltons editing here, particularly in the chase scene through Paris which is woven with great continuity. Cruise and the team were also tireless in their promotional efforts, traveling to key cities.
That certainly paid off in Korea, which is already a big Cruise hub. It was the standout this weekend with $24.6M from 1,937 locations and 67% market share. The No. 1 opening is 85% above Ghost Protocol and 22% above Rogue Nation. This is the biggest Cruise opening in the market and the biggest bow for the Mission movies.
The UK debuted at No. 2 (behind Mamma Mia 2, but No. 1 including previews and benefiting from inclement weather at the weekend) for $9M at 585 cinemas; 85% above Ghost Protocol and 16% above Rogue Nation. India had a supercharged start at $7M in 1,304 locations for 95% above MIGP and 17% above MIRN. This is the biggest Cruise opening in the market, the biggest opening in the franchise and the biggest Paramount launch of all time.
Latin America and the Middle East also posted great starts. Lat Am has not traditionally been a big region for the M:I movies, but as overall business has increased since Ghost Protocol, it perked up with Rogue Nation and got another bump from Fallout — notably embracing 3D.
Mexico was No. 1 with $4.8M at 815 cinemas and the biggest franchise start at 176% above Ghost Protocol and 12% above Rogue Nation. Brazil delivered $3.8M at 624 cinemas for No. 1 (+360% on Ghost Protocol/+29% on Rogue Nation) and the best Cruise/franchise openings. Colombia came in No. 1 at $1M from 200 (+294% GP/+ 21% RN). Argentina opened in 2nd place with $899K at 202 cinemas (+483% GP/+108% RN). The latter is the best for Cruise and the series.
The Middle East region did $6M. In the UAE, where the publicity from the HALO jump having been performed there will have helped, the gross was $3M at 53 for 26% above Ghost Protocol and 19% above Rogue Nation. Its the top Cruise, franchise and Paramount opening ever in the market.
The South East Asian hubs are also heavily on board here. Taiwan ($5.4M/94 sites), Hong Kong ($2.8M/54), Thailand ($2.2M/66), the Philippines ($2.2M/208) and Vietnam ($1.2M/157) were all No. 1 and the best for Cruise and the franchise.
Russias $4M at 1,300 is the best start to the franchise and same goes for Ukraine with $643K at 176. Spain was the only major that came in below the comps, although this was a No. 1 opening with $1.7M at 389.
HOTEL TRANSYLVANIA 3: SUMMER VACATION
In holdover play, Sony Pictures Animations threequel checks in with $31M for an overseas total of $165M in 55 markets and $284.2M global. The offshore cume is 27% above Hotel Transylvania 2 at the same point in release and at current exchanges. Across all holds, the drop was 43% from last session.
The UK was new this weekend with $4.2M to top the previous film by 12%. France also bested HT2 (+31%) at $4.1M including previews.
Latin America is a highlight with a regional cume of $71.3M. Brazil has surpassed the lifetimes of both HT2 and Cars 3 with $14.7M. Mexico continues to lead all hubs with $21.3M to date after the 3rd frame. Argentina, despite new arrival Fallout, held No. 1 for the 3rd straight weekend. The cume there is $9.9M.
Solid individual market drops include Belgium (-1%), Sweden (-12%), Denmark (-21%), Brazil (-23%), Argentina (-33%), Spain (-37%) and Germany (-41%).
Upcoming major markets include Korea on August 8 and Italy on August 22.