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By: Express Web Desk | New Delhi | Published: October 27, 2018 8:28:07 pm

Vinod Kapri directorial Pihu is being called out on Twitter for its promotional gimmick

Vinod Kapri directorial Pihu is being called out on Twitter for its promotional gimmick. People have been receiving calls from a number, and upon answering, the receiver hears a wailing sound from a child asking for help and then the call abruptly gets disconnected. However, when people try to call back, they instead get a message in turn with the Pihu trailer link.

People on Twitter have lashed out at the makers for promoting the film in such a manner. One Twitter user, Umesh Chandra, shared on the social media site, “Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link. It turns out, of #Pihus trailer. A horrible idea, inhuman and desperate promotion strategy. @vinodkapri.”

Another Twitter user, Rashma Shetty, tweeted saying, “Im not sure how cool is this promotional gimmick #Pihu.”

“Did I just get a call from a hysterical child called Pihu asking for help ???? And this is a film promotion? The no is 7024820657 totally disgusting. I am so traumatised,” Twitter user Chuman Das shared.

Did I just get a call from a hysterical child called Pihu asking for help ???? And this is a film promotion? The no is 7024820657 totally disgusting. I am so traumatised

— Chuman Das (@chumandas) October 26, 2018

Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link. It turns out, of #Pihus trailer. A horrible idea, inhman and desperate promotion strategy. @vinodkapri

— Umesh Chandra (@pcumesh) October 27, 2018

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I just got a call from a child named Pihu who wanted desperate help. No. was 7024720657. THIS KIND OF MOVIE PROMOTION IS DISGUSTING TO SAY THE LEAST.

HOT DEALS

— Karan Bhardwaj (@journokaran) October 26, 2018

Journalist Karan Bhardwaj called the promotional strategy “disgusting” in a tweet.

Pihus primary plot revolves around a 2-year-old girl who gets trapped in a house and has no way to escape from the place. The trailer describes the film as “every parents worst nightmare”.

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