Taylor Swift has announced her new signing to Republic Records and Universal Music Group – and is already teasing new music.
This comes after her deal with Big Machine Records – a part of UMG – ended.
Are you ready for it?
The Look What You Made Me Do singer announced her new home on social media and the news which sent fans crazy over the prospect of new music.
Taylors had a good run under her old label – who she signed with when she was a teenager – with the Financial Times stating that her catalogue is reportedly worth over $300 million (£233 million).
Famous like Ariana Grande, Blake Lively and Reese Witherspoon —and of course her boyfriend Joe Alwyn — liked her Instagram post.
The pop star revealed the news of her new label home in a post on her official Instagram page, which includes a photo of herself posing with Sir Lucien Grainge and Monte Lipman.
Im ecstatic to announce that my musical home will be Republic Records and Universal Music Group, Swift posted.
Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. Its so thrilling to me that they, and the UMG team, will be my label family moving forward. Its also incredibly exciting to know that Ill own all of my master recordings that I make from now on.
She added: Its really important to me to see eye to eye with a label regarding the future of our industry. I feel so motived by using new opportunities created by the streaming world and the ever changing landscape of our industry… I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers and producers.
The 28-year-old explained that there was one condition that meant more to me than any other deal point.
As part of her new contract with UMG, she requested that any sale of their Spotify shares result in a distribution of money to the labels artists, non-recoupable, which the label has generously agreed to.
She concluded: I see this as a sign that we are headed towards positive change for creators – a goal Im never going to stop trying to help achieve, in whatever ways I can.
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The star has advocated this cause in the past and way back in 2014, she penned a passionate op-ed for The Wall Street Journal about the future of the music industry, as she pushed for artists getting paid for their music.
Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. Its my opinion that music should not be free, she wrote.
Later that year she removed her music from Spotify, WSJ reported. In June 2017, Swift put her music on all streaming services.
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