BlackPink have just set a new record, reaching 70 million views for a music video in less than 38 hours.
The girl group saw the music video for new track Kill This Love hit the milestone after one day, 13 hours and 30 minutes on the streaming channel – beating the previous record held by BTS of two days, one hour and 50 minutes.
BlackPink also smashed their own previously held record for K-Pop girl groups as DDU-DU DDU-DU had reached it in five days.
The Kill This Love music video sees the K-pop singers delivering all kinds of looks and slaying their vocals and rap verses.
The track is part of a five-track EP the four-piece dropped at midnight on Friday.
The four tracks include Kill This Love, Dont Know What To Do, Kick It and Hope Not, as well as a Ddu-du Ddu-du remix because we basically cant get enough of the hit.
As expected, BLINKs are already getting stuck into the Kill This Love EP and have nothing but praise for the girls new music.
The vocals. The lyrics. The concept. The music video of Kill This Love. The visuals. Blackpink never disappoints us. Thank you for all of your hard work! Blinks are so proud of you girls! shared one fan.
Delivering a five-star review, another BLINK commented: Im going to sleep and play KTL EP on loop. So happy for Jisoo and Rosé. Its refreshing to hear them sing more lines and hit those high notes effortlessly.
Their vocals are the highlight of this album and thats that. Its what they deserve.
It should come as no surprise that, with BLINKs racing to download and stream the EP, its already soared to number one on the iTunes music chart.
The EP comes as BLACKPINK prepare for a busy summer of shows, including their first ever performance at Coachella in California, and a tour that will bring them to the UK in May.
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