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bhabhiji ghar par hain A still from the show Bhabiji Ghar Par Hain

Zee Network has found itself under the scanner after viewers objected to its shows blatantly promoting Prime Minister Narendra Modis schemes. While &TVs Bhabiji Ghar Par Hain spoke about the Swachh Bharat campaign, a recent episode of Zee TVs Tujshe Hi Raabta had the mention of Pradhan Mantri Mudra Yojana.

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Congress has demanded a ban on the channels stating that its violating the code of conduct before the elections. Sachin Sawant, GS & Spokesperson – Maharashtra Congress, posted a video on his Twitter account stating, “Congress Demands Action against ZEE TV and & TV for violating code of conduct; Charlatan BJP employing deceptive and illegal means to influence electorate.”

Congress Demands Action against ZEE TV and & TV for violating code of conduct; Charlatan BJP employing deceptive and illegal means to influence electorate pic.twitter.com/dykdnSoHgg

— Sachin Sawant (@sachin_inc) April 8, 2019

Indianexpress.com received an official statement issued by Zee Network. It read, “As a responsible national television network, ZEE has always created content basis its stringent content guidelines. The mention of certain government schemes and initiatives in some of the episodes of the television shows was a creative call taken purely in the interest of the public.”

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The matter came into the publics notice when a Twitter user posted a clip from Bhabiji Ghar Par Hain stating, “Yesterday i realized Modi has found another venue to advertise himself. i watch “Bhabhi ji ghar par hain” (thats right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened.”

He followed it up with another tweet mentioning, “Thursdays episode used Swacch Bharat Abhiyan while Fridays episode used Ujjwala Scheme to sing praises of Modi. Pay attention to keywords “humare desh ki akhandta aur ekta ko khatra na pahuche”, & “karmath, sushil, gyani, atulniya, purush” used to set the tone.”

Yesterday i realized Modi has found another venue to advertise himself. i watch “Bhabhi ji ghar par hain” (thats right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened
…1/n pic.twitter.com/hClL6PErvF

— Victim (Heath Ledger) Goberoi (@VictimGames) April 6, 2019

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The Indian Express

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