Peppa Pig fans were said to have been left in tears after a horror trailer was reportedly played at the cinema before the animated movie.
Its claimed that both the superhero thriller Brightburn, and psychological movie Ma were advertised before the childrens film.
Both trailers include disturbing scenes, such as dead bodies, men being struck by cars and even a scary mask – dont mention Momo.
Excited children who had turned up to the Empire Cinema, in Ipswich, are said to have started crying before Peppa Pig entered the screen.
And we cant blame them.
One mum, had treated her two-year-old daughter and 10-month-old son to the viewing, was shocked to see the trailers.
The BBC journalist said: There were lots of kids crying and she was very confused and started crying too.
Since then, a spokesperson for Empire told Metro.co.uk: We are investigating how an inappropriate trailer was played before a screening of Peppa Pig at our Ipswich Cinema for which we apologise.
As soon as the staff on site were made aware of the situation, the programme was stopped and trailers were taken off-screen immediately.
The statement continued: We do sincerely apologise for this and for any distress caused and will be reviewing our internal procedures to ascertain how this came to being.
The film (Peppa Pig) did then go on screen as planned.
This isnt the first time pre-Peppa Pig videos are said to have scared children, as earlier this year it was reported the scary character Momo appeared on screens before YouTube videos of the cartoon.
YouTube said it had not received any evidence of the challenge on its site.
But Haslingden Primary School in Rossendale, near Blackburn, has posted a warning to parents on its Facebook page.
It said: We have become increasingly aware of highly inappropriate videos circulating online and are being viewed by children across the school.
These video clips are appearing on many social media sites and YouTube (including Kids YouTube).
One of the videos starts innocently, like the start of a Peppa Pig episode for example, but quickly turn into an altered version with violence and offensive language.
Since then, parents minds were put at ease as Read More – Source