Tim Gunn and Heidi Klums upcoming fashion competition series on Amazon finally has a title: Making the Cut. On Wednesday, the streaming company revealed details about the series hosted by the Project Runway alums, both of whom announced their departure from the long-running Bravo series last year. Now, along with the shows title, its been revealed that Naomi Campbell, designer Joseph Altuzarra, Carine Roitfeld, and Nicole Richie will all serve as judges as well.
The show will premiere on Amazon in 2020. Its first runway challenge was filmed this Tuesday, in Paris. The competition will differ from Project Runway in a few key ways, namely when it comes to its prizes: The winning designer will receive $1 million. In addition, looks from the show will be available to shop on Amazon. (Jeff Bezos is chuckling richly somewhere in the distance.)
This is a major reality-series swing for Amazon. The streamer doesnt have much to offer in that genre right now, beyond the British car series The Grand Tour, and is currently straggling behind competitors like Netflix, which boasts varied reality hits like Queer Eye, Nailed It, and Tidying Up With Marie Kondo. Now, with the sheen of Project Runway–approved talent on its side, the company has its hands on valuable I.P. and a potential additional revenue stream thanks to the new shows interactive, shoppable element.
Gunn and Klum announced they were leaving Project Runway in favor of a new Amazon venture last September, after 16 seasons and dual Emmy wins in 2013. Karlie Kloss and Christian Siriano took over in their stead, as the series returned to Bravo after years airing on Lifetime.
Now that more details about Making the Cut have come to light, just one key question remains: Will Gunns and Klums catchphrases remain the same? Or do “Make it work” and “Auf Wiedersehen” belong firmly in the Project Runway universe, forcing the hosts to come up with entirely new taglines for their new show? Maybe something unique and totally natural like…“Try Prime.”
More Great Stories from Vanity Fair
— We used to be friends: the ultimate oral history of Veronica Mars
— Ellen Pompeo on the “toxic” conditions on the set of Greys Anatomy