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Jay-Z goes into the marijuana business Earlier this year, Jay-Z launched a criminal justice group called the Reform Alliance. (Photo: Reuters)

Billionaire rapper Jay-Z is entering the fast-growing cannabis industry, taking a role with California company Caliva as a strategist.


Privately owned Caliva, formed in San Jose in 2015, said on Tuesday that Jay-Z had entered a long-term partnership in which he will focus on outreach and the creative direction of the company.

The rapper, whose formal title with Caliva will be chief brand strategist, will also further his social justice efforts by increasing job training for former prisoners as wRead More – Source