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By Adam Beam | Associated Press

SACRAMENTO — Californias attorney general sued a well-known car dealership on Monday, accusing the company of false advertising and lying on loan documents to boost its profits at the expense of its mostly low-income customers.

Xavier Becerras lawsuit comes after a two-year investigation of Paul Blancos Good Car Company, a dealer mostly known for selling used cars across California and parts of Nevada and for its prolific TV and radio ads declaring itself the “good car people.”

“For many families, that name could not be farther from the truth,” said Becerra, a Democrat.

A call to a Paul Blanco dealership in Sacramento was not returned on Monday.

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A 32-page complaint filed Monday in Alameda County accuses the company of running a sophisticated scheme to lure customers into a dealership only to later lie about their incomes and the value of the cars they were purchasing to convince lenders to approve the loans.

The company paid for ads promising customers could get their credit checked over the phone, a tactic designed to avoid the embarrassing experience of having a loan denied in person. Call center operators had detailed scripts, which would include telling customers to “please hold while I process your application,” only to return five seconds later to congratulate them on meeting the credit criteria for “several of our lenders.”

But Becerra says an unnamed manager at the call center said operators would not process loan applications at all. Instead, the act was a ruse to collect information and generate sales leads.

Once customers arrived at the dealership, Becerra says the company would lie about how much money a potential borrower earned each year to deceive lenders. An audit by one finance company found that out of 320 incomes reported from the companys location in Fresno, more than 78% of them were inflated by at least $500 per month.

Becerra also said the company made lots of money by selling optional add-ons, such as insurance or service contracts, by falsely telling customers they were required by law. In some cases, Becerra said customers did not know they were purchasing add-ons because employees would hide the paperwork by placing their hands over the disclosures — a technique employees at the dealership referred to as a “hands-down close.”

“Were talking about hardworking families who make every dollar count, seeing their hard earned money swindled away by dishonest tactics that put them in unaffordable debt,” BeRead More – Source