Charlotte Cho is a South Korean-American entrepreneur and founder of Soko Glam, an e-commerce platform for K-beauty products. She has long been considered the person who brought multi-step skin care to the US.
When I introduced the Korean 10-step skincare routine for the very first time in 2014, the reaction was unexpectedly positive. I say "unexpectedly" because, sure, while I was obsessed with the results I got from a multi-step regimen, I wasn't sure if others would be as into it as I was. (Thankfully, they were.)