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When it comes to addressing matters considered sensitive, Selena Gomez does so with elegance and grace. To mark her 28th birthday, which took place on July 22, the singer, actress, producer, and founder of Rare Beauty announced she would be helping raise funds for mental health services.

To be more specific, she revealed that her beauty brand, Rare Beauty, would be launching Rare Impact Fund. An initiative aimed at raising US$100 million for mental health services aimed at helping disadvantaged communities in the US over the next ten years.

"I'm so grateful to be surrounded by a team that's helped make the Rare Impact Fund a reality," Gomez said.

Adding: "Since the brand's inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world."

The Executive Producer of Netflix's mega-series, 13 Reasons Why concluded her statement by stressing on the fact that the "Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world."

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