The Ratings For The Pre-Winter Olympics Down From Sochi Games
Alpine Skiing – Pyeongchang 2018 Winter Olympics –Men’s Downhill Training – Jeongseon Alpine Centre – Pyeongchang, South Korea – February 9, 2018 – Manuel Osborne-Paradis of Canada trains. REUTERS/Stefano Rellandini
7:20 PM 02/09/2018
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The ratings for NBC’s coverage of the pre-Winter Olympics in PyeongChang, South Korea, dropped by nearly 40 percent in the key demographic compared to the 2014 games, according to The Hollywood Reporter Friday.
A three-hour block Thursday night featuring free-style skiing and men’s figure skating averaged a 3.7 rating among adults ages 18-49 with 16 million viewers on NBC. That includes a live telecast and an encore on the West Coast.
Erin Hamlin of U.S. carries the national flag. REUTERS/Phil Noble
And while those numbers sound rather impressive, compared to the pre-Opening Day coverage in 2014 for the winter games in Sochi, Russia, the coverage in the key demographic dropped by 38 percent an..
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