Alpine Skiing – Pyeongchang 2018 Winter Olympics –Men’s Downhill Training – Jeongseon Alpine Centre – Pyeongchang, South Korea – February 9, 2018 – Manuel Osborne-Paradis of Canada trains. REUTERS/Stefano Rellandini 7:20 PM 02/09/2018 Pinterest Reddit LinkedIn WhatsApp Share TOP The ratings for NBC’s coverage of the pre-Winter Olympics in PyeongChang, South Korea, dropped by nearly 40 percent in the key demographic compared to the 2014 games, according to The Hollywood Reporter Friday. A three-hour block Thursday night featuring free-style skiing and men’s figure skating averaged a 3.7 rating among adults ages 18-49 with 16 million viewers on NBC. That includes a live telecast and an encore on the West Coast. Erin Hamlin of U.S. carries the national flag. REUTERS/Phil Noble And while those numbers sound rather impressive, compared to the pre-Opening Day coverage in 2014 for the winter games in Sochi, Russia, the coverage in the key demographic dropped by 38 percent an..