As a company, Estée Lauder has done a lot within the beauty industry over the last few decades, but the brand has never launched one of its own products into space — until now. The company announced on Sept. 18 that it's sending one of its star products — the Advanced Night Repair Synchronized Multi-Recovery Complex — into space at the end of the month.
According to a release, the serum will be photographed and filmed by the crew aboard the International Space Station for Estée Lauder to later use for promotional purposes on its social media pages. "We are thrilled to reinforce our leadership once again as the first beauty brand to go into space," Stéphane de La Faverie, Estée Lauder's global brand president, said in a statement. "NASA is at the forefront of space exploration, and as a leader in skincare innovation, Estée Lauder is proud to support the incredible work NASA is doing to promote a space economy by being the second-ever commercial product to launch."
This news follows NASA's 2019 pledge open up its space station for business and allow brands to use it for marketing purposes.
"NASA is opening the International Space Station to business as part of the agency's efforts to enable a robust low-Earth orbit economy," Phil McAlister, NASA's director of commercial spaceflight development said. "Agreements like these directly support NASA's broad strategy to facilitate the commercialization of low-Earth orbit by U.S. entities by demonstrating new markets utilizing the unique environment of space."
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