Little Mix have released their new music video for Strip.
The girl group shared their highly anticipated video, taken from their fifth album LM5, on Friday.
The quartet co-directed the video with renowned director and photographer Rankin and invited ordinary women to star in the video beside them.
Their idea was to strip the bands look right back and show the beautiful features in a move that has been praised by fans.
A pleased fan tweeted: The #Strip music video is really inspirational and its meaning is so powerful for people (like me) who arent confident at all about their bodies. So thanks @LittleMix
Another called the group role models, writing: Strip is such an important song and video. sexiest when im confident.
This is exactly the reason why little mix are such rolemodels!
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The lyrics and video of “Strip” is another level, I cant believe that Little Mix DID THAT, Im so damn proud of them, said another moved fan.
The #Strip music video is really inspirational and its meaning is so powerful for people (like me) who aren't confident at all about their bodies. So thanks @LittleMix
—
(@larreh_oioii) November 16, 2018
Every woman needs to watch the #strip video I can honestly say I have gained so much confidence because of @LittleMix I am truly thankful
— Georgie (@georgienicola1) November 16, 2018
YouTube Music exclusively unveiled the video at an exclusive Little Mix fan event in London tonight while. the video was also premiered on their YouTube Music channel at the same time.
The screens in Piccadilly Circus, London were also playing the video to fans in the capital throughout the evening.
The X Factor winners shared that they stripped off for an empowering new music video which they hope will encourage girls and women to be who they are.
A few months ago, we invited many different women to be a part of our brand new music video for Strip, said Leigh-Anne.
Strip is a really special song from LM5, its all about standing proud and we wrote it to encourage and empower people to be who they are.
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We cant wait to share all these incredible, inspirational women and their stories with you, said Leigh-Anne.
In the picture released ahead of the video, the girls have been inked with words that they once saw as flaws but now recognise as being their strengths.
The Strip video features author and blogger Dina Tokio, Breast Cancer charity Coppafeels Kristin Hallenga, natural hair advocate Nia The Light, journalist and mental health ambassador Bryony Gordon, Nimco Alie from FGM activist group Daughters of Eve and plus size model Felicity Hayward.
It also features trans model and role model Maxim Magnus, police detective constable Janey Camille, upcoming singer songwriter Alice Chater, and many other inspirational women including the girls friends and family.
Strip is a turning point. Were talking about stuff weve wanted to speak about for ages. Weve all suffered from body confidence and negative comments, and up until now we didnt really have a song we felt addressed everything we needed to, added Jesy, while Perrie said: We just want women to feel equal and incredible.
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