Badshahs Heartless is an ode to his narcissistic self

Written by Sampada Sharma | New Delhi | Published: August 16, 2018 7:24:51 pm Badshahs latest single “Heartless” is all about calling the world heartless.

In case you missed it, Badshah has a new song video called Heartless and unlike his previous songs, here he isnt talking about women, alcohol, parties and all those necessary ingredients for a Badshah song. Intrigued, right? What the song offers isnt something that will blow your mind but its the video that will leave you puzzled.

The story of the video is about a terminally ill girl whose last wish is to meet Badshah. The world knows about it and so many media outlets have lined up outside the hospital to catch a glimpse of the rapper.

In theory, that doesnt sound so bad but the execution of this plot leaves us bemused as it turns unintentionally hilarious.

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Badshah is obviously playing himself and to show his modest self, he travels in a rickshaw, pays the guy more than what the meter shows and even pats the rickshaw driver on his back to show his friendliness, I guess. If that wasnt enough, he even donates his jacket to a man sleeping on a roadside bench. Uptil this point, we are supposed to believe that Badshah is a man with a heart of gold and mind you, as per the video he isnt even playing a character here. Thats some self-advertising!

Badshah finally meets the little girl whose list of last wishes includes the singer rapping a lullaby to her and as soon as he starts, she falls asleep. He leaves a Filmfare trophy on her table and were guessing thats what Parineeti Chopra sent? She has one Filmfare award. Has she given that away?

Badshah does not shy away from promoting his modesty here.

The girl Astha, unfortunately, passes away. As the song ends, we see a barrage of bad actors lining up for their few seconds of fame. The guy who truly wins is the one who says, “Badshah, tere paas 5 minute ka time tha kya? (You didnt even have 5 minutes) You dont have a heart man. You are heartless.” Is that why this song is called Heartless?

This guy is going to make Heartless a part of his portfolio.

This is followed by Badshah swallowing up all the hate that media is directing towards him because they think he did not meet the dying girl.

The video clearly suffers from the syndrome where privileged and loved people complain, Why arent we loved ALL THE TIME?. We need our privacy as and when we wish is clearly something celebrities dont enjoy but they are not the victims here because fame is always a double edged sword. The video turns philosophical as it ends with a quote about the real truth and here, we were reminded of Hiranis attempt of cleaning up Dutts image in Sanju.

Way too intense for a Badshah video!

In an attempt to try something new, Badshah has tried too hard to clean up his image but he has just gone a little too far in showing himself as a giving, noble soul who does no wrong but is misunderstood by the world.