K-pop band BTS has earned its first Grammy nomination, a long-awaited feat for the South Korean act that has been reshaping the global pop landscape with record-breaking songs and well-mobilized fans.
Critics say the boy band’s nomination Tuesday demonstrates its growing presence and impact in the mainstream U.S. pop industry.
The pandemic may have unexpectedly contributed to the long-awaited recognition from the Recording Academy.
“Before (the pandemic), artists who went to the U.S. would sing at radio stations, concerts and live stages, but these include a variety of limitations, including time and space,” said Kim Do Heon, editor-in-chief of the online music magazine IZM. Kim said the band’s increased online presence during the pandemic — through frequent social media interactions and paid virtual concerts — may have contributed to its global success, leading to the nomination.
This year’s best pop duo/group performance, a highly competitive category, features artists such as Taylor Swift with Bon Iver and Lady Gaga with Ariana Grande. The awards don’t have a K-pop category and recently changed the name of the best world music album category to best global music album to be more “modern and inclusive.” The academy said the new name “symbolizes a departure from the connotations of colonialism, folk and ‘non-American’ that the former term embodied.”
After the announcement, BTS uploaded videos on their official Twitter page, which has over 30.9 million followers, showing four members reacting to the nomination by jumping up from a couch and shouting “Yes!” and “BTS!”
The band’s members have always expressed their hope for a Grammy nomination. “I’d cry if we get an award in a (group-related) category,” J-Hope said at news conference for their new album “BE” last week.
Their dedicated fans around the world — known as ARMY — have been pushing for a Grammy nomination for years.
Fans say the belated nomination makes them feel seen.
“It’s like when you’re doing a test and you want to know if you passed or not and you finally get the result saying you passed, and make it that, but like 20 times more impactful,” Divisha Deepti, a university student in Fiji, said in a video interview.
Maryann Lockington, another ARMY fan who works as a communications officer, said many of her fellow fans stayed up late for the announcement, and their fan group chat “blew up” afterward.
The 2021 Grammy Awards will air on Jan. 31.