New Rolls Royce initiative encourages artists to make video, animation and VR works

Arts

Commissioned by Rolls Royce: Isaac Julien, Under Opaline Blue (Stones Against Diamonds) (2015) Courtesy of the artist and Victoria Miro, London/Venice

The luxury car manufacturer Rolls Royce is launching an initiative to support emerging and mid-career artists to create moving image works. The biennial Dreams Commission, presented in partnership with Londons Serpentine Galleries and the Fondation Beyeler in Basel, seeks to "foster a legacy of invention" and “encourage artists to expand the limits of the imaginable”, says Jessica Peerson-Conway of Rolls Royces arts programme—through video, animation, immersive installations and virtual reality and augmented works.

The winning commission, selected from a shortlist nominated by committee of curators, museum directors and artists including Beijing-based Cao Fei, is due to be unveiled in 2021. “Its a very exciting [time] for the moving image, the future is happening right now,” says the UK artist Isaac Julien who sits on the Dreams jury.

Dreams is the flagship initiative of Muse, the companys new vision for its five-year-old arts programme. As part of Muse, Rolls Royce is also launching its SpiritRead More – Source