Taylor Swifts new album Lover has predictably topped the US album charts with massive first-week sales – even if it didnt quite crack the 1 million mark like her last four albums.
However, Lover still accounted for 27% of all US album sales last week.
Not bad going!
The album – preceded by the hit singles ME! and You Need To Calm Down – reached 867,000 equivalent sales (which combines streaming and physical sales, among other metrics) in its first week on sale in America.
Whats more, this is actually the largest week of sales since Taylors last album came out!
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Her last album Reputation debuted with 1.216 million in the same frame in 2017.
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Her three albums before that – 2014s 1989, 2012s Red, 2010s Speak Now – all sold in excess of 1 million in their first week. Her highest sales week was with 1989: it surpassed 1,287 million sales in its first week.
Lover has already reached number one in countries like the UK and Australia.
Taylor recently took to Twitter to describe Lover as an album thats very much a celebration of love, in all its complexity, coziness, and chaos, adding: I couldnt be more proud.
Neither could we, Taylor.
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